MARK DUGGAN

CONTENT EDITOR

Award-winning communications and information design for marketing, product and service development, non-profits, and public sector outreach. Proven success in multi-channel, human-centered content. Former Edward R. Murrow Award-winning science journalist. Passionate about achieving organizational goals and empowering users through ingenuity and integrity.

SKILLS

  • Project management and leadership
  • Content and media management
  • Writing and editorial
  • Front-end WordPress development
  • Marketing and public service campaigns
  • Persona-targeted SEO articles and blogs
  • Social media messaging
  • Podcast hosting and production
  • External communications, media relations
  • Technical writing

    TOOLBOX

    • Sitecore 10 CMS
    • Brightspot CMS
    • WordPress/Divi
    • Lightroom/Photoshop
    • Audition
    • Figma
    • Hootsuite
    • ChatGPT
    • Azure Boards/Trello

    OTHER WORK

    October 2019 to March 2020
    Copywriter | TedXGrandJunction

    December 2018 to June 2019
    News Director | KDNK Public Radio

    April to December 2017
    Science Reporter | KUNC Public Radio

    March to November 2014
    Content Strategist | KSJD Public Radio

    April 2008 to October 2013
    Senior Reporter | Arizona Public Media

    RECOGNITION

    2022 and 2021: Colorado Broadcasters Association Award of Excellence
    Best Radio Station Website
    (for KSUT.org)

    INSPIRATION

    My ideas are equally informed by music, literature, geography, photography, and data. I also produce a public radio program called Box of Visions, which focuses on new and eclectic music.

    FEATURED WORK

    October 2013 to present | Owner/Creative Director (Freelance)
    Open Range Content

    Provide content management, UX web design, and editorial services for businesses, non-profits, and news organizations. Projects include:

    • Serve as consultant on project to migrate NPR affiliate WBHM to new content management system. My role includes CMS training, news presentation planning, and topic aggregation.
    • Designed and developed student journalism website Topotheworld.org for Western Colorado University. Created UX, visual design, and content aggregation. Currently serve as site administrator. WCU now has user-focused website to showcase student work.
    • Created Tribalradio.org for Native American broadcaster. Designed UX and features for cultural sensitivity and accessibility. Trained station staff. Site visits now exceed 3,000 per month. Organization now has vital online voice for Native and Indigenous news.

    July 2022 to December 2023 | UX Content Producer/Designer
    King County, Washington (Contracted through Insight Global)

    Provided SEO copywriting and accessible UX design for large-scale refresh of public sector website kingcounty.gov, which serves 2.5+ million users. Built more than 350 web pages in Sitecore 10 CMS, following style guides and sitemaps. Managed media assets.

    • Collaborated with county agency subject matter experts to create clean and unified content, user interfaces, and site structures.
    • Rewrote complex content focusing on SEO and easy reading (8th-grade level).
    • Researched and solved Sitecore 10 CMS configuration problems, eliminating major productivity blockers for dozens of system users.

    March 2020 to July 2022 | Content Director/UX Web Designer
    KSUT Public Radio

    Managed web UX design and content for regional NPR affiliate station.

    • Led 8-person team through CMS migration of KSUT.org. Created site architecture, taxonomies, and content presentations. Currently direct site design and editorial. Tripled site visits and doubled time-on-site, leading to 50% increase in online ad billing. Site recognized with statewide awards in 2021 and 2022.
    • Created weekly audio magazine and website to support local news coverage. Designed framework for modular content with flexible wraparound narration.

    July 2019 to February 2022 | UX/Marketing Content Producer
    My Sales Butler, Inc.

    Directed editorial on SEO-friendly, persona-targeted website copy and social media campaigns for white-label marketing agency.

    • Collaborated with stakeholders to create launch and lifecycle content for SaaS technology and consumer outdoor recreation products. Used persona and archetype profiles to draft aspirational, consumer-focused voice for sales journey language and technical documentation.
    • Produced and distributed company founder’s podcast.

      January to November 2018 | Content Director
      KBUT Public Radio

      Responsible for guiding content mission of rural NPR station through website and program development, training, and digital systems management. Directed content and editorial for website and social media channels.

      • Oversaw design refresh for KBUT.org. Added UX improvements, feature upgrades, and mobile compatibility. Reversed downward trend in site visits and search rankings. Site upgrade directly led to 30% increase in online ad billing.

      December 2014 to March 2017 | Content Director
      KSUT Public Radio

      Oversaw all content and programming for regional NPR station. Led 8-person content team.

      • Managed content and design for KSUT.org, contributing to improved search rankings and increased traffic.