Content Strategy
Making it make sense. Pitch-to-publish leadership, mentorship, and vision for your projects and teams.
KSUT Public Radio
Project: Digital Content Strategy
My role: Product Manager, Information Architect, UX Designer, Website Administrator
Team: Me, KSUT management and staff, NPR Digital Services and IT staff.
Tools: Grove (CMS), Adobe Audition, Photoshop, Lightroom, Google Suite, Slack
My work: I am currently (2024) directing all aspects of KSUT’s website, including design, editorial strategy, and analytics.
As project manager for the site, I led an 8-person team through a complex CMS migration, serving as scrum master and steering work sprints.
My work also included creating a new design and content features.
Result: The site was recognized by the Colorado Broadcasters Association as the Best Station Website – Small Market in 2025, 2024, 2023, 2022, and 2021. The redesigned UI and navigation helped triple site traffic and time on site.
Four Corners Edition
Project: News Strategy & Editorial
My role: Project Manager, Managing Editor
Team: Me, KSUT management and staff
Tools: Grove (CMS), Adobe Audition, Photoshop, lightroom, Google Suite, Slack, Flourish, Data Wrapper
Goal: To create a radio newsmagazine for an NPR station.
My work: I designed a framework for news segments and flexible wraparound narration. I also contracted a logo designer and a local composer (for the show’s theme music). My role also included creating branding and marketing for the show and guiding it to on-air and online launch. Post-launch, I served as the program’s managing editor.
Result: The program served the station’s mission to provide news
coverage to underserved communities and in a region with a lack of news outlets.
Durango Bluegrass Meltdown
Project: Web Design Rebuild
Role: Project Manager, Information Architect, UX Designer
Team: Me, Durango Meltdown management
Tools: WordPress, Divi, WPBakery, Google Suite
Goal: Initially, to fix usability, typographic, and layout problems on an established website. Now, we’re redesigning the site using a new host and page builder interface (Divi). As part of the project, I’m reimagining the site’s architecture, visual design, and UX.


