Mark Duggan

Designing information and technology systems for public media

Portfolio /

Project: E-newsletter design

My role: UX Designer, Content Producer

Team: Me, KCLU senior management, KVNF Senior Management

Tools: Mailchimp

Goal: To create and deploy a design template for each station’s weekly e-newsletter. The project required skills in information architecture, user interface design, and copywriting.

Project: Product Launch Marketing

My role: Copywriter

Team: Me, MySalesButler Marketing, Quik-R-Stuff owners.

Tools: Google Suite, Redbooth. Slack, Hootsuite, SEMRush

Goal: To write website and product launch copy for a startup bike rack manufacturer. The copy had to be adventuresome and conversational, written in bicycle enthusiasts’ easygoing (but intense!) style.

Project: Event Marketing

My role: Copywriter

Team: Me, TEDxGJ marketing department.

Tools: Google Suite, WordPress, WPBakery, Redbooth. Slack, Hootsuite

Goal: To create a multi-month, multichannel marketing campaign for a regional TEDx event. I wrote social media and website copy promoting ticket sales, event speakers, and presentation topics.

Project: Social Media Marketing

My role: Copywriter

Team: Me, MySalesButler Marketing, owner/operator of Aspen, Colorado-based Bravo Fine Catering.

Tools: Google Suite, Redbooth. Slack, Hootsuite, SEMRush.

Goal: To write aspirational copy touting Bravo’s services, aesthetics, and attention to detail. The copy and presentation had to stand out in the crowded Aspen catering marketplace.

Project: Social Media Marketing

My role: Copywriter

Team: Me, MySalesButler Marketing, owner/operator of an Aspen, Colorado-based culinary institute.

Tools: Google Suite, Redbooth. Slack, Hootsuite, SEMRush

Goal: To create a social media marketing campaign targeted to potential future chefs. The campaign was both informative and aspirational, with a bit of added culinary flair.