MARK DUGGAN

CONTENT MARKETING PRODUCER

Digital marketing communications and demand generation content for products, services, non-profits, and the public sector. Proven success in multi-channel, human-centered communications and storytelling. Former Edward R. Murrow Award-winning journalist. Focused on project success and empowering customers through innovation and integrity.

OTHER WORK

December 2018 to June 2019
News Director | KDNK Public Radio

April to December 2017
Reporter | KUNC Public Radio

December 2014 to March 2017
Content Director | KSUT Public Radio

March to November 2014
Content Strategist | KSJD Public Radio

April 2008 to October 2013
Reporter/Editor | Arizona Public Media

SKILLS

  • Project management and leadership
  • Content-focused enterprise campaigns
  • Demand generation
  • New and existing product marketing
  • Public messaging campaigns
  • Persona-targeted SEO articles and blogs
  • Social media messaging
  • Podcast production, hosting
  • Public and media relations
  • WordPress site design, deployment
  • User research

TECH

  • WordPress (17 years)
  • Lightroom/Photoshop
  • Azure Boards/Trello
  • Figma
  • Hootsuite
  • Google Analytics
  • Basic HTML and CSS
  • Sitecore 10
  • Brightspot/Grove
  • Divi
  • WPBakery
  • Basic HTML and CSS

RECOGNITION

2023, 2022, 2021
Colorado Broadcasters Association
Best Radio Station Website (for KSUT.org)

2013
National Edward R. Murrow Award
Best Feature Radio Reporting

2013
Regional Edward R. Murrow Award
Best Audio Documentary

FEATURED WORK

October 2013 to present | Owner/Creative Director (Freelance)
Open Range Content

Provide marketing content, UX web design, and editorial services for businesses, non-profits, and public sector. Projects include:

  • Oversee brand and design refresh for technology company’s website and marketing materials.
  • Designed and developed student journalism website Topotheworld.org for Western Colorado University. Oversaw site branding. Currently serve as site administrator. WCU now has user-focused website to showcase student work.
  • Created Tribalradio.org for Native American broadcaster. Designed UX and features for cultural sensitivity and accessibility. Trained station staff. Site visits now exceed 3,000 per month. Organization now has vital online voice for Native and Indigenous news.

July 2022 to December 2023 | UX Content Producer/Designer
King County, Washington (Contracted through Insight Global)

Provided SEO copywriting and accessible UX design for large-scale refresh of public sector website kingcounty.gov, which serves 2.5+ million users. Built more than 350 web pages in Sitecore 10 CMS. Managed media assets.

  • Collaborated with county agency subject matter experts to create clean and unified messaging.
  • Rewrote complex content with focus on SEO and easy reading (8th-grade level).
  • Researched and solved Sitecore 10 CMS configuration problems, eliminating major productivity blockers for dozens of system users.

    March 2020 to July 2022 | Content Director
    KSUT Public Radio

    Managed branding and content for regional NPR affiliate station.

    • Led 8-person team through CMS migration of KSUT.org. Created site architecture, taxonomies, and content presentations. Currently direct site design and editorial. Tripled site visits and doubled time-on-site, leading to 50% increase in online ad billing. Site recognized with statewide awards in 2021 and 2022.

      July 2019 to February 2022 | Marketing Content Producer/Copywriter
      My Sales Butler, Inc.

      Directed editorial on SEO-friendly, persona-targeted website copy and social media campaigns for white-label marketing agency.

      • Collaborated with stakeholders to create web marketing and product launch content for SaaS technology, consumer outdoor recreation products, and small businesses. Used persona and archetype profiles to draft aspirational, consumer-focused voice for sales journey language and technical documentation. My work directly contributed to successful launches and product endurance. 
      • Produced and distributed company founder’s podcast.

        September 2019 to March 2020 | Marketing Copywriter/Content Editor
        TedXGrandJunction

        Crafted end-to-end social and SEO web article campaigns for TedX event hosting 350+ attendees.

        • Contributed to near-sellout event and created buzz around presenters.

          January to November 2018 | Content Director
          KBUT Public Radio

          Responsible for guiding content mission of rural NPR station through website and program development, training, and digital systems management. Directed content and editorial for website and social media channels.

          • Oversaw design refresh for KBUT.org. Added UX improvements, feature upgrades, and mobile compatibility. Reversed downward trend in site visits and search rankings. Site upgrade directly led to 30% increase in online ad billing.

            Mark Duggan

            Content Marketing Producer

            970-769-1100mark@markduggan.net | markduggan.net | LinkedIn

            Digital marketing communications and demand generation content for products, services, non-profits, and the public sector. Proven success in multi-channel, human-centered communications and storytelling. Former Edward R. Murrow Award-winning journalist. Focused on project success and empowering customers through innovation and integrity.

            Work Experience

            Freelance Content Editor & Web Designer | Oct 2013 – present

            • Revamp and deploy websites for B2B enterprises and non-profit organizations.
            • Serve as consultant for NPR affiliate WBHM’s CMS migration and redesign. Create new information architecture and WCAG 2.1 AA accessible design.
            • Designed and launched student journalism website topotheworld.org for Western Colorado University. Created UX, visual design, and content aggregation in WordPress. WCU now has user-focused, accessible website to showcase student work.
            • Created tribalradio.org in WordPress for Native American broadcasters. Designed UX and features for cultural sensitivity and WCAG-compliant accessibility. Trained station staff and transferred control. Organization now has vital online voice for Native and Indigenous news.
            • Oversaw migration and redesign for KBUT.org using WordPress and Divi. Added UX improvements, accessibility, and features. Reversed downward trend in site visits and search rankings. Upgrades directly led to 30% increase in online ad billing.

            Content Producer/UX Designer | King County, Washington | July 2022 – December 2023

            • Provided design and copywriting for refresh of public sector website kingcounty.gov. Built more than 350 web pages in Sitecore 10 CMS, following internal sitemaps, style guides, and WCAG 2.1 AA accessibility guidelines.
            • Collaborated with county agency teams to create unified content. Rewrote copy focusing on SEO and easy reading (8th-grade level).
            • Researched and solved Sitecore 10 CMS caching configuration problems, eliminating major productivity blockers for dozens of system users.

            Content Director/Product Manager | KSUT Public Radio | March 2020 – July 2022

            • Led 8-person team through CMS migration and redesign of NPR affiliate KSUT.org. Served as project scrum master and organized design sprints. Created site architecture, taxonomies, and accessible content presentations using NPR’s Grove CMS. Currently, manage product and direct editorial.
            • Tripled site visits and doubled time-on-site, leading to 50% increase in online ad billing. Site recognized with three statewide awards.

            UX and Marketing Content Producer | My Sales Butler | July 2019 – February 2022

            • Directed editorial on SEO-friendly, persona-targeted website copy and social media campaigns for white-label marketing agency.
            • Collaborated with stakeholders to create launch and lifecycle content for SaaS technology and consumer outdoor recreation products. Drafted aspirational, consumer-focused voice for sales journey language using personas and archetype profiles.
            • Produced and distributed founder’s podcast.

            Content Director | KBUT Public Radio | January – November 2018

            • Guided content mission of rural NPR station through website and program development, training, and digital systems management.
            • Oversaw site migration and full design refresh for KBUT.org using WordPress and Divi. Added UX improvements, accessibility, feature upgrades, and mobile compatibility. Reversed downward trend in site visits and search rankings. Site upgrade directly led to 30% increase in online ad billing.

            Other Work

            • Content Producer/Copywriter | TedXGrandJunction | September 2019 – March 2020
            • News Director | KDNK Public Radio | December 2018 – June 2019
            • Content Director/Technical Operations Manager | KSUT Public Radio | December 2014 – March 2017
            • Content Strategist | KSJD Public Radio | March – November 2014
            • Senior Reporter/Editor | Arizona Public Media | April 2008 – October 2013

            Skills

            Content

            Project/Team Leadership, Content Strategy, Content-Focused Enterprise Campaigns, Demand Generation, New and Existing Product Marketing, Public Messaging Campaigns, Persona-Targeted SEO Articles, Social Media Messaging, Public and Media Relations, Podcast Production, Accessible UX design, WordPress Site Management, Agile Workflow, Cross-Team Collaboration.

            Software

            Divi, Azure, Trello, Office 365, Google Workspace, Adobe CC (Photoshop, Lightroom, InDesign), Sitecore 10, Brightspot, Figma, Miro, RAMP, axe DevTools

            Recognition