PROJECT MANAGEMENT • TEAM LEADERSHIP • EDITORIAL • INFORMATION DESIGN
Mark Duggan
Devoted to connecting humans through smart communication. Creating impactful content for independent media, news organizations, and public outreach campaigns.
Copywriting
Quik-R-Stuff
Project: Product Launch Marketing
Role: Copywriter
Team: Me, MySalesButler Marketing, Quik-R-Stuff owners.
Tools: Google Suite, Redbooth. Slack, Hootsuite, SEMRush
Goal: To write website and product launch copy for a startup bike rack manufacturer. The copy had to be adventuresome and conversational, written in bicycle enthusiasts’ easygoing (but intense!) style.
TEDxGrandJunction
Project: Event Marketing
Role: Copywriter
Team: Me, TEDxGJ marketing department.
Tools: Google Suite, WordPress, WPBakery, Redbooth. Slack, Hootsuite
Goal: To create a multi-month, multichannel marketing campaign for a regional TEDx event. I wrote social media and website copy promoting ticket sales, event speakers, and presentation topics.
Secure Pick Locksmith
Project: Business Marketing
Role: Copywriter
Team: Me, Secure Pick management
Tools: Microsoft Office, WordPress, Divi
Goal: To introduce aspirational and relatable copywriting to a locksmith company’s website. The copy had to convey an everyday problem for everyday people and the locksmith company’s solution.
Bravo Fine Catering
Project: Social Media Marketing
Role: Copywriter
Team: Me, MySalesButler Marketing, owner/operator of Aspen, Colorado-based Bravo Fine Catering.
Tools: Google Suite, Redbooth. Slack, Hootsuite, SEMRush.
Goal: To write aspirational copy touting Bravo’s services, aesthetics, and attention to detail. The copy and presentation had to stand out in the crowded Aspen catering marketplace.
United States Chef’s Association
Project: Social Media Marketing
Role: Copywriter
Team: Me, MySalesButler Marketing, owner/operator of an Aspen, Colorado-based culinary institute.
Tools: Google Suite, Redbooth. Slack, Hootsuite, SEMRush
Goal: To create a social media marketing campaign targeted to potential future chefs. The campaign was both informative and aspirational, with a bit of added culinary flair.
Vista Equipment
Project: Marketing Content
Role: Copywriter
Team: Me, MySalesButler Marketing, Vista Equipment owner.
Tools: Google Suite, Redbooth. Slack, Hootsuite, SEMRush
Goal: To write informative website copy for a heavy equipment parts distributor. It had to be slightly playful but firmly aware of its audience’s practicality. We adopted a motif of talking about the history of particular equipment brands (like Caterpillar).
