Mark Duggan

Web UX Designer

Award-winning UX design generalist with more than ten years of expertise crafting end-to-end web and mobile experiences. Proven success in designing accessible, user-friendly digital products that increase traffic and conversion rates. Proficient in user research, content strategy, and UI design. Effective collaborator with cross-functional teams. Devoted to the craft of designing for an exceptional human experience.

Experience

Product Manager/Web UX Designer >> Content Director | KSUT Public Radio

Jul 2022 – present (Contract) >> Mar 2020 – Jul 2022 (Staff)

  • Direct all aspects of KSUT.org, including design, editorial strategy, and analytics.
  • Led 8-person team through CMS migration. Served as scrum master and steered work sprints. Conducted and leveraged user research. Redesigned UI and navigation, resulting in tripling of site traffic and time-on-site. Site recognized with three statewide awards.
  • Created tribalradio.org for Native American broadcasting service. Designed UI/UX and content features for cultural sensitivity and WCAG 2.1 AA-compliant accessibility. Organization now has vital online voice for Native and Indigenous news.

Freelance User Experience Designer

Oct 2013 – present

  • Collaborate with content and development teams to migrate NPR affiliate WBHM.org to new CMS. Develop new visual design, user flow, and navigational structure.
  • Design websites for commercial and non-profit clients. Conduct and analyze user research and implement new design and SEO strategies. One successful site launch resulted in 50% increase in organic search traffic and 15% rise in conversion rates.
  • Designed and launched student journalism site topotheworld.org for Western Colorado University. Engagement and time on site increased by 50% each year since launch.

UX Content Designer/Producer | King County, Washington

Jul 2022 – Dec 2023

  • Redesigned content and UI for kingcounty.gov. Built more than 350 web pages following sitemaps, user research, and WCAG 2.1 AA accessibility guidelines. Rewrote complex copy in plain language for easy reading (8th-grade level). Collaborated with departments to create unified content, resulting in improved user experience for municipal site serving 3 million county residents.
  • Independently researched and solved CMS configuration problems, eliminating major productivity blockers for design team.

Content Director >> Web UX Designer | KBUT Community Radio

Jan – Nov 2018 (Staff) >> Nov 2018 – Aug 2019 (Contract)

  • Oversaw migration and redesign of KBUT.org. Conducted and implemented user research. Created all navigation and interactive elements. Improved user interfaces and designed for accessibility. Implemented new user flow and navigation structure.
  • Collaborated with content team to develop and implement new editorial strategy. Reversed downward trend in traffic and search rankings and increased online ad billing by 30%.

Program Director/Website Administrator | KSUT Public Radio

Dec 2014 – Mar 2017

  • Led all content and technical operations. Managed all aspects of KSUT.org. Introduced new site features and UI, contributing to improved search rankings and increased traffic.

Related Experience

  • UX & Marketing Content Producer | My Sales Butler | Jul 2019 – Feb 2022
  • News Director/Website Designer | KDNK Public Radio | Dec 2018 – Jun 2019
  • News Reporter | KUNC Public Radio | 2017
  • Web Content Strategist | KSJD Public Radio | Mar – Nov 2014
  • Senior Reporter/News Editor | Arizona Public Media | Apr 2008 – Oct 2013

Skills

  • Human-Centered User Experience Design
  • Responsive & Adaptive Design
  • Accessible Design (WCAG 2.1 AA, ADA)
  • User Interaction Design
  • Content Accessibility Remediation
  • User Research, Personas & Testing
  • Data Analysis
  • Content Strategy
  • Information Architecture & Navigation
  • Rapid Prototyping & Wireframes
  • UX & SEO Copywriting & Editorial
  • Plain Language Writing
  • Storyboarding
  • WordPress Site Design & Development
  • Digital Branding
  • Collaboration & Training
  • Agile Workflow
  • SEO & Analytics

Tech

  • Adobe CC (Ps, Lr, Ai, Id, Au)
  • WordPress
  • Divi
  • Figma
  • Sketch
  • Miro
  • Basic CSS/HTML
  • Sitecore 10 CMS
  • Brightspot/Grove CMS
  • Azure Boards
  • Trello

Awards

2023, 2022, 2021: Best Station Website Colorado Broadcasters Association Award of Excellence KSUT.org

2013: Best Radio Feature Reporting
National Edward R. Murrow Award
The Battle of Picacho Pass: The Civil War in the Southwest

2013: Best Audio News Documentary
Regional Edward R. Murrow Award
Arizona’s Five Cs: A Century Later