PROJECT MANAGEMENT • TEAM LEADERSHIP • EDITORIAL • INFORMATION DESIGN
Mark Duggan
Devoted to connecting humans through smart communication. Creating impactful content for independent media, news organizations, and public outreach campaigns.
Information Design
State of Colorado
Project: Application Form Redesign
Role: Information Designer
Team: Me, the SE2 Agency, state agency representatives
Tools: Microsoft Word
Goal: To redesign an application form for free school lunches. The previous form was difficult to navigate and understand. The completed form reduced information overload and introduced a bit more white space.
Challenges: The newly designed form couldn’t exceed two pages, including legally required “fine print” on page two. The form also had to be redesigned using Microsoft Word, with its inherent design limitations.
King County, Washington
Project: Web Design Refresh
Role: UX Designer, Content Producer
Team: Me, King County Information Services, Sitecore 10 migration specialists, UX researchers, accessibility specialists, and IT services developers.
Tools: Sitecore 10, Microsoft Office, Azure DevOps, LucidCharts
Goal: To completely redesign a municipal website serving over 2 million people. The project included a new information architecture, user interface design, and UX copywriting.
Hayden Data Systems
Project: Marketing Content for SaaS
Role: Information Designer, Copywriter
Team: Me, MySalesButler Marketing, Hayden Data Systems management.
Tools: Microsoft Office, Google Suite, WordPress
Goal: To introduce a SaaS product to potential clients. The website copy had to be relatively technical, inviting, and easy to read. The company needed to clearly state the why of its service, which is community safety and asset protection. It also needed to explain how its technology works in a language easily understood by laypeople.
